Monin’s trend predictions for 2015 include:

• The Globalization of Flavor – Consumer’s increasing sense of adventure and interest in global flavors are driving the flavor fusion of ingredients and flavors from around the world.  There is a particular influence of Asian, Indian and Mexican flavors, as well as spices, including an increasing use of chili peppers, ginger, lemongrass, cinnamon and exotic herbs.

• Minimalism / Purity – Propelled by the macro trend of health and wellness, consumers will continue to seek purity in food products and preparations.  Look for increasingly clean labels and food and beverage preparations with a minimal number of high quality ingredients, which indicates product purity in the consumer’s mind.

• Upscale Comfort – Food and beverage flavors correspond with the ongoing nostalgia trend, but are taken to a new level with refined, upscale twists.  A way to provide trendy and sophisticated flavor experiences while still offering the security of familiar and traditional foods and beverages.

• Citrus & Citrus Blends – Citrus flavors have been a perennial favorite among US consumers, as seen in everything from orange soda to key lime pie.  Recently, varietal citrus such as Meyer lemons and kaffir limes have taken center stage.  These top flavors will continue to evolve into trending combinations that add depth of character, and will ignite as people look for light, clean, crisp and refreshing flavors.

• True to Nature Flavors – Flavors will be more reflective of real fruit flavors, influencing seasonal offerings.  The gravitation toward naturalistic flavors can be attributed to perceived health benefits and consumer desire for authenticity.

The 2015 Flavor Trends were developed by an internal, full-time team of Monin Consumer Insight Specialists, Beverage Innovation Directors, and Flavor Technologists; led by VP of Innovation and Flavor Solutions, John Koch.  This team is dedicated to identifying and tracking new flavor trends through analysis of structured and proprietary research.  In addition, they use an “eye to the street” approach which includes frequent, global market excursions and the exchange of trend information with Monin beverage developers located around the world.

“We strive to support our partners with trend insights in order to help them identify opportunities that will resonate with their customers,” says Koch.  “The goal is to always provide our customers with successful innovation, and these trends are the starting point of the flavor development process.”